Novy Lodder
- Mar 7
- 2 min read

Niseko: Rising Like the Powder - Is This the Peak, Expensive, or the Start of a Boom? (A Personal Exploration)

Hey everyone,

As many of you know, Niseko holds a special place in my heart. The legendary powder, the charming village vibes, and the sheer joy of carving fresh lines down the mountain are just unbeatable. But lately, there's been a lot of buzz about Niseko's development boom. Land prices are rising, construction costs are climbing, and some folks are wondering if the magic is fading.

Well, I'm here to tell you that I see this as an exciting chapter, not the end of the story. Here's why:

Booms are natural: When something good catches everyone's eye, investment follows. This often leads to rising costs initially, but it's a classic sign of growing demand and potential future value.
Niseko's unique magic: Let's be honest, the powder snow, the stunning scenery, and the vibrant community are what make Niseko truly special. These things aren't going anywhere in fact the opposite [Sapporo and Niseko: The Future of Winter Sports in a Warming World ].
Opportunities for savvy investors: While navigating rising costs is important, there might be ways to secure your piece of paradise. I'm talking about exploring existing properties or projects with pre-secured land.

This can offer you:

Lower entry point: Dodge the construction cost inflation and potentially lock in a better long-term value.
Instant access: No waiting for construction! Carve fresh powder this winter.
Future potential: As Niseko's popularity continues to rise, existing properties could appreciate, offering a potential return on your investment.

Of course, doing your research and ensuring the property aligns with your goals is crucial.

But for those who see Niseko's potential and want to be part of this exciting journey, exploring these options might be worth considering.

Now, I'd love to hear from you! What are your thoughts on Niseko's future? Do you see it as a peak, expensive, or the start of a boom? Share your thoughts in the comments below!

P.S. If you're interested in learning more about the potential of existing properties in Niseko, be sure to check out my latest article: [Beat the Boom: Why Owning Niseko Property Now Makes More Sense Than Ever!].

I can't wait to hear from you!

Jo Lodder

Jo Lodder is a trail runner, business leader, and philanthropist. He's the co-founder of JNW Asia, a property marketing company based in Hong Kong focused on Niseko projects, and a master agent of SnowDog, a hospitality brand. He also became the first person in history to complete the HK5Trails in Hong Kong with the Run for Freedom challenge to raise money for charity.